Yammie Seto

Product designer who combines hands-on execution with strategic planning to drive products from concept to delivery.

Experiences from large enterprises to small startups. My work spans B2B and B2C products across FinTech, data-heavy platforms and AI-enabled PetTech.

Previously worked at Accenture and SAP.

Selected Works

Symphony FinTech project 10 min read

Align stakeholders to define product direction after B2B FinTech acquisition

  • Aligned 20+ stakeholders across product, design, and engineering.
  • Defined product direction with leadership team
  • Influenced product roadmap using user-centered design
EXPERTISE:
B2B Fin Tech SaaS
DESIGN:
Product Strategy Cross-Functional Collaboration Influence Leadership Prioritization Roadmap Complex System Thinking Figma E2E Product Design
RESEARCH:
User Interview From Holistic to Details User Test Workshop
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DogFriendly PetTech startup 10 min read

Built a startup from 0→1 with AI-assisted workflow with reduced cost and high efficiency

  • Defined overall product strategy by aligning user + business + tech.
  • E2E full ownership from idea, research, design to development.
  • Speeded up design-to-code by 60% and reduced research time from 1 day to 5 mins with AI-assisted workflow & cost control
EXPERTISE:
B2C Pet Tech 0→1 Full Stack Developer
RESEARCH
AI Research Synthesis User Interview Data Analytics
DESIGN:
E2E Product Design Figma AI Product Vision Visual Identity Iterative Design Process UX Engineer AI Workflow
CODE:
Cursor AI GitHub Copilot Flutter API Integration Technical Problem Solving Google Places API Firebase
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Atlas Copco B2B e-commerce 5 min read

Complex B2B workflow for industrial engineers in e-commerce at Atlas Copco

  • Simplified and conceptualized complex B2B workflow
  • Reduced user's search time from 15 min → 5 min.
  • Used design to shorten requirement time 1 week → 2 days.
EXPERTISE:
B2B Industrial Aerospace Automotive
RESEARCH
Complex Workflow Analysis Stakeholder Interview User Test
DESIGN:
UXUI Design Stakeholder Management Storytelling Rapid Prototyping Tech-Constrained Design Hi-fi Prototype
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AI meeting minutes bot 5 min read

Pre-generative AI Era: Design an AI bot to take meeting minutes in video calls

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EXPERTISE:
B2B Industrial Aerospace Automotive
RESEARCH
Complex Workflow Analysis Stakeholder Interview User Test
DESIGN:
UXUI Design Stakeholder Management Storytelling Rapid Prototyping Tech-Constrained Design Hi-fi Prototype
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